In the beginning everything is a doodle.

All the people around the world know Bic, the most famous French company that make pens (and not only!).
I would like to focus on their last advertising campaign, I think that is the most simple but effective one of the last years, held by Miami Ad School/ESPM from San Paolo of Brasil.
In the pictures we can see some of the most famous logos drawn by a Bic and on the top the headline says “In the beginning everything is a DOODLE”.
Wonderful concept, nice prove!